An all-in-one mascara created for every lash type with a unique eye-hugging brush to lift, lengthen, curl, and volumize for lush, long lashes.
Finding the perfect mascara comes down to your lash type, which is different for everyone. This weightless, easy-to-build formula combined with its curvy, multi-length brush was specifically made to give every lash type (fine/sparse, full/thick, straight, curly) more lift, length, curl, and volume.
The ultra-black, water-resistant formula lasts all day without flaking or smudging.
Made with conditioners like castor oil so lashes stay soft and comfortable, never crunchy.
Real results:
• 100% said the brush captures and coats each and every lash from root to tip**
• 100% of all lash types had more length & volume*
• 95% of all lash types had more lift*
• 93% said it separates and defines lashes without clumping**
• 92% said it creates longer-looking lashes that last all day**
• 92% of all lash types had more curl*
*In an independent instrumental study of 120 subjects
**In an independent consumer study of 58 subjects
WHY SELENA LOVES IT
“While I was creating this product, I learned that finding a mascara that works for you is just as personal as finding your go-to foundation. This is truly a universal mascara that works for everyone.”
—Selena Gomez
